The Convergence of Marketing and HR in Industry 4.0: Marketainment and Beyond
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The Convergence of Marketing and HR in Industry 4.0: Marketainment and Beyond

Author: Dr. Aruna Battur, Dr. Jayadatta S
SKU: 9789359116945

Original price was: ₹625.Current price is: ₹500.

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Description

“The Convergence of Marketing and HR in Industry 4.0: Marketainment and Beyond” delves into the fusion of digital technologies with organizational functions, spotlighting the seamless integration of marketing and human resources in the era of the Fourth Industrial Revolution.

Additional information

Weight 539 g
Dimensions 254 × 204 × 15 mm
ISBN13

9789359116945
Author

,

Language

English
Format

Paperback
Trim

8×10
Pages

282
Publication Year

2024

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